在展会上，你开口的第一句话，往往决定成交的第一印象
在展会上，你开口的第一句话，往往决定成交的第一印象。
很多外贸人产品不错、展位布置也专业，却因为一句“Can I help you?”让客户匆匆离开。展会不是等客户来问，而是要主动吸引、快速破冰、精准沟通、留下线索、促成跟进。
本文汇集了展会上实用、地道、能“拉近距离”的英语话术，从“吸引买家进展位”到“送别客户留线索”，一步步教你掌握开场、介绍、追单、成交的全流程沟通技巧。
一、吸引买家进展位
核心作用：
用“福利”或“痛点”抓住买家的注意力，让路过的潜在客户停下来、走进来，让他们愿意听你介绍，为后续交流创造机会。
1. Welcome to our booth! We’re giving out free brochures—would you like one?
2. This new product improves efficiency by 20%! Would you like to see how it works?
3. We’re offering exclusive show discounts—come in to learn more!
4. Would you like a bottle of water? Our top-selling models are right here.
5. Interested in EU markets? We’ve got CE-certified models ready for export.
6. Free samples for qualified buyers—just tell us what you’re looking for.
二、买家进展位：开场白 + 需求速问
核心作用：
以自然开放式的提问快速破冰，建立亲和感，在自然对话中获取客户需求、行业和背景，为精准推荐铺路。
1. Nice to meet you! Are you looking for any specific product today?
2. Feel free to take a look—do you have any questions about our products so far?
3. Which industry are you in? That helps us recommend better options for you.
4. Have you worked with Chinese suppliers before? We can fully adapt to your needs.
5. Is this your first time at the exhibition? Let me introduce our most popular products to you.
6. Where are most of your customers located?
三、介绍产品：讲痛点 + 说优势
核心作用：
围绕客户需求，突出产品卖点与竞争优势，用数据和你的专业度，让客户“有理由”选择你。
1. This model is waterproof—perfect for outdoor use like camping or hiking.
2. This product is made with durable premium steel—it guarantees long-term performance for at least 5 years.
3. If you’d like, we can make it in your preferred color or size—no problem at all.
4. It comes with a three-year warranty—we’ll repair or replace if any quality issue occurs.
5. Compared to similar products, it’s 10% cheaper—same quality, better value.
四、送别客户：留线索 + 促跟进
核心作用：
在客户离开前锁定联系方式和跟进机会，为展后的成交铺路。
1. Thanks for visiting! Here’s my business card—feel free to reach out anytime.
2. I’ll send you a detailed quote later—could you confirm your email?
3. You mentioned wanting a sample—I’ll arrange the shipment next week, no problem.
4. Shall we connect on WhatsApp? It’s easier to share product photos and videos.
5. We’ll have a short meeting after the show—would you like to join us?
6. Thanks for your time—I’ll follow up in two days to answer your questions.
以上句子只要灵活运用、自然地表达，你就能在展会上收获更多的客户。